100 Great Businesses And The Minds Behind Them (Revised Edition 2007)

Description

Inside the success of 100 Business Geniuses

Risk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world's greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace.

100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business minds:

• A mother's inspiration that launched Baby Einstein
• Aveda's journey from hippie to hip
• How Guinness overcame a centuries-old problem to conquer new markets
• TiVo's long fight to explain the genius of their product
• How Oprah went from person to empire
• And many more

An engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making your business a success.

Author description

During her 15 years as a journalist, Emily Ross has worked at Text Media, edited a travel magazine, had editing stints on the Qantas inflight magazine and, more recently, written about business life for national business magazine BRW. Her interest in business is very people-centric, about what makes businesspeople tick, where they get their ideas from, their drive, their tenacity and their motivations. She wants to lead a crusade against all those business ninja, five-seconds and you'll be a millionaire books. Angus Holland is a senior editor with The Age newspaper. A Walkley-Award nominee, he is the author of REAL DADS. They live in Melbourne with their two children.